The ADEX DMP is the brain of the digital marketing. It´s a self-hosted data technology solution for managing, activating, analyzing and collecting user data from various online and offline channels to achieve a more efficient way of digital marketing. Unlock unique customer behavior insights and maximize your marketing ROI with precise target group segmentation and a corresponding data transfer to the correct exchange depending on your individual needs. For the ADEX customer this means a better understanding of its users but also sustained improvement in customer loyalty and the growth and acquisition of new customers through an effective audience management.
DATANEXX is a separate product derived from The ADEX. The Idea is the sales of data that a customer can offer such as - segment based data, attribute data, etc. to other customers on a marketplace.
Customers will be provided with a possibility to apply a price for their segment and decide if they want to offer it publically or to specific customers.
Batch is one of the leading European providers for ad verification – specializing in databased technologies for measurement and analysis of media inventory as well as performance optimization of digital media campaigns. Based on key aspects of ad verification batch gives deep and relevant insights about brand safety including individual blocking formats such as keywords, traffic lights, content categories and many more, fraud detection and prevention as well as viewability evaluation based on at least 30 different thresholds for each creative that has been tracked.