All in One | DMP, Marketplace & Verification
We believe in our mission to revolutionise digital marketing with our combined solutions for data management, verification and marketplace. We enable. We ensure. We embrace.
What makes us the ideal partner for your business?
The Brain of Digital Marketing
The Leading European DMP is our core product,
which is unique in its standalone approach.
The Easiest Way of Selling & Buying
The Marketplace has been built as reasonable addition to the DMP which allows transparent and easy purchase & selling of data.
Verification with an Holistic Approach
As one of the first verification providers in the European market we know its specific characteristics the best.
Various clients trust in us to make their business more successful
Why The ADEX?
Ad and Audience Verification are integral parts of data-driven marketing. In particular, the examination of the actualtarget group achieved on the basis of anonymized, albeit classifiable user profiles within our DMP enable a deterministic qualification – which goes far beyond classical panel extrapolations.
Upload & Export Possibilities
Whether server-to-server Connection, Batch Upload or API, data import or export can be done in any way. Raw data, processed data or finished segments are just the lowest common denominator. Get in touch with us and we will figure out how to get the setup you need!
We are prepared for the size of our customers´ companies. Therefore a master account can create and manage an unlimited number of sub-instances.
Data is available everywhere and almost unlimited – we are as well. In order to guarantee the seamless collection and activation of collected data, it is out of the question for us to be connected to all leading and customer-specific platforms. This is why we continuously update our data partner.
The ADEX has been GDPR compliant since the very beginning. Therefore we have always provided transparency at all required levels, including data protection, procedures, organisation and technology etc.
In times of unified alignment in the European Union, we provide the technical, exclusive basis for one of the largest European Log-In Alliances – be prepared for more to come.
Local Data Centres
We do not use cloud services or foreign-based servers but rely on German thoroughness in terms of data storage and processing power. Thus, we can guarantee the highest security for your data and the highest computing capacities.
Whether within one account or various accounts, freely definable customers, so-called 2nd party data alliances can be formed in dedicated dimensions.
As one of the first players on the market, we combine viewability information with traditional DMP functions, such as the inclusion of this as an attribute in segment construction. Combined with viewability bidding, this results in a unique facet of data activation. Whether large or small format, brand or performance campaign – the large number of free thresholds enable tailor-made evaluation options.
Team & Contacts
Chief Platform Officer
Chief Sales Officer
VP of International Operations
Director of Engineering
„The ADEX Verification solution gives us meaningful results in the performance of selected campaigns. In addition, The ADEX provides detailed and individual advice on product and market-specific features.“
„We have been successfully using the DMP from The ADEX since 2015: Thanks to the easy-to-use front end, we can segment our users quickly and easily at any time and thus respond individually to the targeting needs of our advertising customers.“
„We regard The ADEX as a very reliable technology service provider, which was one of the first to adjust to local verification specifics. The quality of the support as well as the depth of detail of the evaluation possibilities make the cooperation very pleasant and constructive.“
„I think that you are doing a really great job and even without specific consultation with the team I can speak for them, too. Respect! We look forward doing business with you since a great client service is of significant importance to make our business successful.“
We believe in our mission to revolutionise digital marketing with our combined solutions for data management, verification and marketplace. We always bear mind our three central ideas about how to develop our products to create the best results for our customers.
… unlimited access to the fascinating and sometimes overwhelming world of data management, the enormous amount of sharable data on marketplaces, and the various ways of verification. Personalised for your needs we create the most sophisticated approach to a holistic, data-driven marketing environment to rule them all.
… results, safety and confidentiality for every individual partner and their data based on the highest understanding of accountability. In our view data is the most precious benefit ever in the digital economy – and we possess the skill, proficiency and business intelligence to protect it.
… every opportunity given by the market and its current development to offer the best services to our clients and develop the most valuable technical system to welcome you on board as a contented part of our constantly growing “data family” with its diversity of passionate people, nationalities and skills.